Effectiveness Cost Time Mentioned By   Marketing Methods   High Moderate Low Low Moderate High Low Moderate High                         Public Speaking   2           2               1       Melissa, Jeff   Ref errals:                                             Accountants, CPAs   1       1   1       1       1   1   Ryan, Tony   Bankers 1 2 3  3 1 Ryan, Tony,  RaeLynn       Brokers   3               3           2   1   Kim, Tony, Jeff   Clients  1 1 2 2 Tony, RaeLynn       Clients' Customers   1           1           1           RaeLynn   Other Factors 4 4  4 Melissa, Tony,  RaeLynn, Jeff   Turnaround Consultants 1 1  1 Ryan   Sal es People (in - house)       1               1       1       Melissa   Seminars to Business  Groups   2 1  1 Kim, Melissa   Tel emarketing       1             1   1           Jeff   Tra de Shows       1               1       1       Anne   Wri te Articles, Books 2           2                 1     1   Kim, Jeff Effectiveness   Cost   Time   Mentioned By   Marketing Methods   High Moderate Low Low Moderate High Low Moderate High     Ads:     Magazines/Bus. Journals 3 3  3  Kim, Melissa,  Tony   Radio 1 1  1  Jeff   Become the Expert 3  3 3  Kim, RaeLynn,  Jeff   Col d Calling 2 2 2 Kim, Anne   Direct Mail 1  2 1  2  3 Kim, Anne,  RaeLynn   Edu cate 1  1 1  RaeLynn   Exceptional Service for Clients 2  2 2  Ryan, RaeLynn   Goo d Will 1  1 1  Melissa   Groups                                           Business Groups 1 1  1 Kim   Networking Groups     Chamber of Commerce 1  1 1 3  1 2 Kim, Tony,  Anne   Leads Groups 2  1 1 4  4 Kim, Melissa,  Tony, Jeff   Women’s Business Council 1 1  1 Anne   Int ernational Factoring  Association   3  3  3 Tony, RaeLynn  Jeff   Internet                                           Banner Ads 1 1  1 RaeLynn   Blogs 1 1 1 Kim   Email (to stay in touch) 1 1 1  Kim   Facebook Ads 1  1  1  Ryan   Facebook Page 2  1 3 2  1 Melissa, Ryan,  Don   Leads Websites 1 1  1  Jeff   LinkedIn Page 1 1 2 2  Kim, Melissa   Pay Per Click 1 1 2  2  Kim, Anne   RSS Feeds  1  1  1  Kim   Twitter 2  2 2 Ryan, Don   Website 2  2 3 1 4  Melissa, Tony,  Anne, Jeff   Lunch & Learn meetings 1  1  1 Kim   Post Cards  1 1  1 Anne   Press Releases 1  1  1 Don
Marketing Methods for Small Factors & Brokers
Marketing Methods Chart