MT-Back Cover

Marketing Tools for Small Factors and Consultants

Back Cover

Marketing/Business

Which Marketing Methods Work Best?

What are the most effective marketing methods to find new factoring clients? This is a vital question confronting all factors and factoring consultants, especially those new to the business. Yet surprisingly little is written to answer such a key issue. This book shows which tools work – and which haven’t worked – for seven professionals in the industry.

You Will Discover...
> The most effective methods which have the lowest cost – or no cost at all.
> Methods too often used by newcomers which are quite expensive and generate very little (if any) business.
> How to define your “choice client,” then identify and zero in on that audience.
> Specific advice about what to do (and what not to do) as you get started.
> Unique methods not often considered when planning a marketing strategy.
> An analysis of all the marketing tools presented including:

> Sensible yet easily overlooked practices of highly effective networking.
> A sample public speaking presentation by one of the best in the business.
> Essential yet simple guidelines for making your web site a knockout instead of a yawner.

•	The business cards used by the author and each contributor.
•	Charts reviewing marketing resources recommended by the writers.
•	A chart summarizing all the marketing methods described in the book, including their relative effectiveness and cost.

“This book describes battle-tested techniques from the field and makes them available to everyone. The result will help cash flow consultants and factors alike move from trial and error to a deliberate and determined approach."
- Marco Terry

Jeff Callender has been in the factoring industry since 1994. His engaging books, articles, web sites, classes, and workshops have taught thousands how to profit using common sense and sound practices. This book reveals one of the most important skills needed for success: how to bring in new business.

The Small Factor Series shows how to operate a small factoring business with high returns and minimized risk. This volume tells small factors and consultants how to find clients for their business. Reading this book will save you countless hours, dollars, and frustration of finding too late what doesn’t work…and what does.

$17.95